THE PROMOTION WAS THE EASY PART.
Coaching for newly promoted VPs and directors. The promotion was the easy part — I help you make the step change from top operator to real executive, fast, before the first hard year does it for you.
TRUSTED BY LEADERS at
NEW TITLE.
NEW GAME ENTIRELY.
THE STEP CHANGE
From operator to executive
THE EXECUTOR
THE EXECUTIVE
Keeps doing the work that earned the promotion.
Lets go of the work and leads the people who do it.
Proves competence by having every answer.
Builds trust by setting direction and raising the team's ceiling.
Stays heads-down to deliver in the first 90 days.
Reads the room, the politics, and the mandate before moving.
Waits for the new title to confer authority.
Establishes presence and authority on purpose.
Is the expert their old team relied on.
Is the judgment their new peers defer to.
The work that earned you the promotion is the work that's now in your way. Stepping up isn't about doing more of it. It's a step change in how you lead.
WHO I WORK WITH
For leaders stepping into a bigger seat
Newly promoted VPs and directors
You just stepped up, and the role rewards a different game than the one you won. You want to make that shift deliberately, not learn it the hard way over your first hard year.
First-time executives proving they belong
The seat is bigger, the scrutiny is sharper, and "prove it" is unspoken but everywhere. You need to establish authority quickly without overcorrecting into someone you're not.
Operators who out-delivered their way up
You got promoted because you're the best at the work. Now the work is other people, strategy, and influence — and doing more of what got you here is quietly working against you.
Leaders stepping into a high-stakes mandate
A new org, a turnaround, a team that was reporting to your peer last quarter. In a fast-moving company, the right first 90 days change everything that follows.
WHAT YOU'LL WALK AWAY WITH
Your first 90 days, led on purpose
A new title doesn't confer authority — you build it. Using my Tell Me What To Do Method, we install the presence, the delegation, and the strategy that turn a promotion into a tenure you lead from strength.
- A deliberate first-90-days plan instead of a reactive scramble
- Executive presence and authority that fit the bigger seat
- The ability to delegate, manage up, and stop being the bottleneck
- Positioning that gets you seen as a peer, not a recent promotion
- Confidence in the high-stakes moments that define your new tenure
A free strategy session
We start with where you just landed, what the role actually demands, and what's quietly getting in the way of the transition — it's rarely what you'd guess.
A deep-dive onboarding & assessment
A 60-minute deep dive plus assessments (including Deeper Signals) to map the gap between the operator who got promoted and the executive the role needs.
Biweekly 1:1 coaching for 3 months
Biweekly 60-minute sessions to build the presence, delegation, and strategy that turn a new title into a tenure you lead from strength.
ABOUT ASHLEY
I've sat in the rooms where leaders get promoted.
Yes, I went from individual contributor to VP in tech in five years. But that's not the reason senior leaders hire me. They hire me because I've sat on the side of the table where leaders are evaluated, promoted, and trusted with bigger mandates — so I know exactly what the room is reading when it decides whether you're ready.
Today I coach directors, VPs, and C-suite leaders at companies like Airbnb, Meta, Citi, A24, and JLL, and I've advised leadership at organizations as different as the New York Attorney General's office and Halliburton. My coaching is tactical and strategic: we find what's actually holding you back, build the strategy against it, and I stay in your corner until it works.
Real Talk - CLIENT TESTIMONIALS
“I reached out to Ashley at a time in my career when I needed guidance and someone to remind me how much I have to offer. Ashley is an expert at listening to you and truly understanding what you are passionate about and skilled at and then coming up with a strategy to get you into roles that utilize those skills and passions. I felt strongly about having a woman coach who truly understood some of the hurdles women face in career searches. With Ashley's expert guidance, I was able to ultimately a new role with a significant salary increase and leadership advancement opportunity.”
Assistant Director, Learning at an Ivy League Institution
"I initially sought a coach to help me find clarity and meaning in my next career move. What I received in Ashley was a coach who helped me unlock my purpose and instilled in me the courage to ask for what I deserved. She is smart, caring, and exceptionally strategic. Every time we spoke, I left feeling more empowered and confident in my abilities. She knows exactly the right questions to ask, and she was quick in tailoring her approach to meet my specific needs. Ashley has been an invaluable partner in the short time we've worked together, and I can't imagine a world where she is not a part of my journey."
VP, Marketing at one of the world’s leading publishing powerhouses
“I was looking to work with a coach because I felt that I wanted some outside insight about my current role, my career, and my professional future. I especially wanted to work with Ashley because I knew there would be a level of shorthand because she is a high-performing senior level Black woman executive. This meant that we were able to be efficient with our time together; I wasn’t educating on intersectionality, identity politics, representation gaps, microagressions and more. She immediately understood what it meant to be a high-performing, high-level executive. Ashley provided validation, clarity, and tools to own my leadership free of self-doubt and fear. With Ashley, I have become a more sure-footed leader of teams that I managed. It has been valuable context for setting expectations and understanding my worth and value, not only in my place of employment, but also in my industry. Ashley, you are my secret power.”
SVP, Communications at an award-winning PR agency
“Ashley is an exceptionally talented coach and I would recommend her to anyone. From our first meeting, she instantly connected with me and was able to listen and uncover insights about myself that I was blind to - it felt like she really 'got' me, despite us having just met. For every session Ashley came prepared and clearly having put deep thought into the time we were going to spend together. Despite having a week or two between sessions, she was able to seamlessly pick up where we left off, continuing the flow of the prior work. I am so grateful to have worked with Ashley and would recommend her to any high performer looking to refine their vision and take action.”
Student at Harvard Business School
“I would describe my coaching experience with you as meeting with a highly qualified distant cousin. The coaching felt tailored to me, you gave me real-time feedback and homework, and you were very direct about the things I needed to improve versus where I was doing well. As someone who always looks for ways to do better, you took time to make sure I acknowledged my wins and not just move on to the next thing without congratulating myself. You were very encouraging, thorough, warm, and relatable. I appreciated how you allowed for space to vent a bit professionally, but you always tied it back to a few actionable items so that it didn't just feel like a venting session. You listened, processed, and then provided me with ways to solve the issue or pivot. I would give a 10/10 rating on coaching.”
HR & Experience Lead at a leading entertainment company
“I am more self-assured, empowered and intentional in how I communicate with my my CEO. When I started I felt like often what I said or shared with my leader fell on deaf ears or wasn't relevant. Now I have greater confidence in the impact, relevance and reception of what I communicate - that's huge! That's been a gamechanger for my sense of self worth at the work.”
Director of Executive Operations at a venture-backed tech company
“Ashley rotated between guide/coach, understanding ear, and mirror beautifully and in all the ways I needed it most but didn't know it. As a result, I was able to take a challenging onboarding experience into a new company and bring up my confidence. Working with Ashley has helped me to identify and name where issues and triggers come from, and as a result I truly feel like I got my mojo back. I am so grateful for Ashley. The only negative is that I've never had a coach before this experience and I am nervous that Ashley is as good as it gets?”
Head of HR in the Beauty Industry
“Ashley was able to help me think creatively and strategically through workplace challenges that were directly tied to my career progression in my organization. Her support and advice were precise, timely, and spot on. She was effective and helped me impress the right people. After the end of our initial engagement, I achieved all of the goals I had and was able to successfully get a major strategy approved. I look forward to working with her in the future and she comes highly recommended!”
Director of Digital Learning at a top non-profit
FREQUENTLY ASKED
What newly promoted leaders ask first
- Why is the jump from director to VP (or IC to leader) so hard?
- Because the skills that earned the promotion aren't the ones the new role rewards. You got there by being the best at the work; now the job is people, strategy, influence, and presence. Doing more of what worked before quietly works against you. The transition is a step change in how you operate, not a harder version of the same thing.
- How is this different from the onboarding my company provides?
- Internal onboarding teaches you the systems and the org chart. It doesn't help you with the real work of the transition: establishing authority, managing former peers, delegating without losing control, and being read as an executive. I'm a former tech VP who made this exact jump — we go straight at what's actually holding you back and build a plan against it.
- What results can a newly promoted leader expect?
- Clients establish executive presence faster, stop being the team bottleneck, get recognized as a peer rather than a recent promotion, and set up a first tenure they lead from strength — usually within a three-month engagement.
- How long is the engagement?
- The core partnership runs three months, with biweekly 60-minute sessions plus a comprehensive onboarding deep dive and assessments to tailor your plan to your new role.
- How do we start?
- Book a free strategy session. We'll talk through the role you just stepped into and where you want it to go, and decide together whether working together is the right next move.
MAKE THE CAREER CHANGES YOU DESIRE
STOP WAITING FOR SOMEONE ELSE TO NOTICE YOUR POTENTIAL
You've been doing strong work for years. You may have even been told you're strategic or leadership material. So why aren't you moving forward?
The issue isn't your performance. It's how your performance is being perceived. At a certain point in every career, expectations shift. The professionals who advance aren't necessarily doing better work than you. They've learned how to think, communicate, and connect their work to business outcomes in a way leadership recognizes as impact.
That's the step change. And it's exactly what we work on together.